4:57

In this interview, Myriam Hadnes talks with facilitator Dov Tsal about his professional identity, why he joined the Never Done Before (NDB) initiative, and the experimental mindset it fosters. Dov explains that his role is to help emergent ideas surface, and he was drawn to NDB because it offers a safe space for daring, unconventional experiments rather than traditional corporate settings. He shares a memorable Zoom experiment where a speaker used split‑screen visuals of a devil and an angel, revealing hidden platform capabilities that expand visual language. From this, Dov derives a meta‑insight: people are limited by what they believe will work, and a stage like NDB encourages thinking beyond those constraints. Finally, he invites anyone interested in emergent co‑creation to the 24‑hour NDB workshop, critiquing conventional conference formats that restrict authentic participation.

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