Nathan Miller shares five tactics to reduce subscription churn: use a U.S. 3PL for 3-5-day delivery, route billing calls to email support, skip oversized promotions that lead to rebills, replace free gifts with progress-tracking tools, and avoid targeting low-income customers due to higher chargeback rates.
5 ways to churn max. Number 1, simply faster shipping. You can do this by finding a supplier with a USA 3PL, ordering inventory there, and getting 3 to 5 day shipping. I use MaxDropshipping, link in bio. Number 2, on your billing descriptor, there is a phone number attached that is your store phone number. Most ecom dudes, and I did this for a while, we don't have that set to go anywhere. It just calls and then it probably gets hung up. QO is a software that allows you to actually make this phone number go to an automated message that tells the customers to email and that they'll be handled there. This will reduce churn. Number 3, stop doing ridiculous BOGO deals. If you're doing subscriptions, the name of the game is churn. You need to lower churn. So if you're doing a buy 1 plus 2 free and you're giving them 3 units the first month, yeah, they're gonna cancel when they get rebilled. They do not want to have— no customer wants to have too many products. Like, come on. Number 4, instead of giving them some sort of shanky free gift, give them something that actually helps them track their progress. The product you're selling supports an outcome, you should give them something that they can track it with. This can be like an e-file, this can be a vibe-coded software It can be a little card with a checklist. And pro tip, you could even incentivize them to check off a certain amount a day, send it in for a discount, or send it in for a free gift. You can make your customers use your product and want to stick on it longer by doing that. And last but not least, do not sell to low-income people. I've done this, doesn't work out well. Higher chargeback rate, higher churn, higher failed payments.
