Nathan Miller quit his e-commerce business after a church service conviction, realizing he was selling products he thought were awful. He's pivoting to build companies around things he actually loves instead of chasing quick money with gimmicks that don't honor God.
I'm not gonna lie, guys, one of the most difficult things that I struggle with doing e-com is being obedient to God and doing e-com at the same time. Like, we have so many people and so many little gimmicky ways that we actually try to make money in this game. And like, some of the products we run are just like, just awful products. Like, bro, I was running this one product and I literally, like, it was like basically my main brand and I had to stop running it because I was in church on Sunday and I just got conviction. I was like, bro, like, what am I selling? Like, this is not glorifying God. And I think it's actually a blessing in guys, because those gimmicky and those quick ways you try to make money anyway, they definitely don't last, and they're not anything that you want to put your face behind. So it's really just not worth your time. And so now I'm just completely focused on building something that I actually like, something I'm passionate about, something that glorifies God, instead of just ripping, you know, sugar pills off the internet.
