full team structure breakdown of my $2M+ Ecom Brand

23 Feb 2026 · 4 min
4:03

In this video, the creator, who operates a $2 million e‑commerce brand, walks viewers through the exact composition and workflow of his seven‑figure team. He positions himself as the central operator overseeing all systems. The creative team uses a custom Notion template to manage scripts, video production, and feedback; it consists of a creative strategist, editors, and a media buyer who publishes ads on Facebook. A part‑time developer handles conversion rate optimization and landing‑page builds, translating design concepts into store offers. Email marketing is outsourced to an agency that generates about 27 % of total revenue. Customer service is led by a top VA named Dana, who manages additional VA reps via Zendesk, handling tickets, refunds, and reporting. A bookkeeper maintains financials in QuickBooks Online. The creator emphasizes the lean yet effective nature of this structure and promotes a one‑on‑one mentorship program to help others hire and build similar teams.

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