Nathan Miller quit his job in January and spent months stressed about money. Instead of asking for help, he thanked God for the debt and hardship. On August 1, he tested a product with $1,000 in ads and made $5,000 in revenue on day one, a 5× return he'd never seen before.
So I quit my job in January. Now it's July. I haven't made any money since January, right? For whatever reason, with all the stress being on me, with all the pressure being on me, with me being like, dude, I'm going to have to get a job. Like, I'm literally gonna have to get a job. And how embarrassing is that? When I walk into my old job, I literally quit on the spot because I made a K in a day, and then I have to go and get another job in my same town. Like, people are going to see me. I remember being— feeling so embarrassed, and I was like, wow. But for whatever reason, guys, I decided to be super grateful. I decided to give gratitude to God. I decided to When I prayed, instead of praying for things to work out, for whatever reason, I thanked God for the predicament I was in. I thanked God for being in debt. I thanked God for having this pressure. I was like, God, I know it's going to form me into a better man. And guys, this is not an act. This is not something that just happens like this. I've never had this happen before in my life, and I've tested so many products, guys, even to now at my skill level, this doesn't happen. When I needed it the most, when I needed it the absolute most, on August 1st, I tested a product, and day 1, it had a 5x ROAS. Okay, and that wasn't a 5-row at $100 spent. That was a 5-row ad at $1,000 spent. I scaled it up to $1,000 that day and it made $5,000 day one. That has never happened in my life at that point. To this point in my life, I've done $7 million in revenue. I've never had a day one like that.
