Nathan Miller hit $1.1 million in December 2023 using Shopify dropshipping after two years. He found a product with no Facebook Ad Library competition, scaled it through email and SMS campaigns, and grew from $100k in August to $1M in December by out-spending rivals and raising average order value.
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What's going on, guys? As you can see in the thumbnail, my brand did over seven figures this month, which is insane. It's been a long journey with this specific product and whatnot. But I wanted to tell you guys how this is even possible, what my thinking was before I started this project and just kind of give you guys, like, a broader view of how something like this even came to be. I've been doing E Commerce for two years, and if you guys don't know how I did this, it's Shopify dropshipping. But I've been doing E Commerce for two years. And last quarter four, which is the last like three months of the year, I didn't have the knowledge or have the kind of like, expertise to take advantage of it yet. Still new. I was still learning and I would find my, my first winner that January. But this year I knew that during quarter four, like, everyone talks about it. Like, everyone's like, you can do make so much money in quarter four. Like, it's huge. Everyone's shopping for each other because of Christmas and the holidays. And I wanted in on that. And, you know, for a while I didn't have, you know, a product or anything like that, but I was still learning and I'm still taking care of becoming better with E Comm. And then I found a product that I wanted to test and I found it on Kayla data. I went to Facebook ad library, wanted to see if anyone was running it, and nobody was running it. So I was like, you know, it's worth a shot. It seems like it's a pretty, pretty trendy product. And that's what I did. And from then on, it's just been, it's been scaling and it was perfect timing because, you know, I found that in August, so I was already at like 100k months. And then I believe October we did 500k, starting to scale up. And then we did 800k or maybe 900k in November. And then this month we finally hit that, that one mil. And it's awesome, guys. It's awesome. You know, recently it hasn't been as good. Just being transparent because the urgency and just people like Christmas just passed, so not as many people are looking for products like this or looking for gifts anymore. So that's one of the reasons why we kind of had to scale down the way we did. But we're still still very profitable, we're still making money, and we're still at a decent scale. Looking forward to this next year. It's. It's Going to be crazy. But yeah, like literally what got me to this, this point, million per month is just preparation. It's not luck. It's not just stumble upon something and then, you know, you don't build something and then it just happens to like get to a million per month, you have to do a lot of preparation beforehand. And that's definitely what we did. I invested tens of thousands of dollars into mentorship once I found this winning product because I knew that I need to get advice from dudes who have had quarter fours before and had successful ones at that who have made money. And they know what email campaigns to do, they know what type of ads to run, like what offers to put out and all that, all that stuff that really makes a big difference. During this time, I invested in two different mentors and I learned a lot from them. Able to like really take advantage of that. The email campaigns did amazing. Like we did, we did so much in revenue off emails. Probably like, probably like 500k off emails during quarter four, which is insane to think about. Set up SMS, we set up upsells, we set up all these different things that are going to help retain customers, repeat purchases and just increase like aov, which increasing AOV is huge during this time because there's so much competition out there that you're going to be spending more on ads. CPMs are going to go up. So you have to be able to have very competitive average order value so you can compete and you can keep running your ads and you can keep spending more. And that's basically what we did. We just spent, we were able to spend more than our competition and trust me, there was a lot of competition for my product. We were able to spend more because one, we sold the product for more because our site is extremely branded. It looks clean, it looks aesthetic, it's, it fits perfectly for the niche that we're selling to in the demographic. And then two, like I said, our AOV is just much higher because we have upsells that we've tested, we have different products that we've tested. We have a really, really good offer and enticing offer. All this together with really strong ads, really good ads. We were able to take advantage of it and now here we are at 1 million per month, which is crazy. Like I'm 21 years old, I didn't think I would be able to do this this year. If you show you right here, this is wallpaper that I made for myself. So you got 1 million in revenue. Best physique to date. Solid built team, locked in, diet passport plus travel and closest to God. Then if I get rid of that, that's what I wanted to achieve by January 1st. Let's just say that that and a lot more has happened. And it's crazy if you guys don't write down your goals, do that and something that's just seeing it every day. Especially that somewhere you know you're going to be every day. Like I'm at my desk every single day. So the first thing I see is list of goals that I have set out for myself. And so that immediately just goes into my subconscious and then it just has a way of figuring itself out and your mind just makes it work. It's kind of crazy to think about and it's kind of some voodoo, but it works. That's kind of what it took for me to get to a million in revenue, which is crazy to say. It's just crazy at this age to be doing these numbers. Like I'm, I'm so grateful. I'm so grateful for, for my family, for my, for God, for, you know, the mentors I had, for the friends I've made. Like, it's just been a great ride this year and next year I'm, we're looking forward to it. We want to scale even further, we want to do even better and we want to maybe even exit this thing, which that's going to be a crazy thing in itself. That's all it really takes. It's not like I'm waking up every day and I'm not the most disciplined person out there. I still procrastinate still, you know, watch reels every now and then. And I still do things I shouldn't be doing. But at the end of the day, like I prepared really well. I got mentorship, got good advice and I implemented it. And that's basically what got me here, guys. A lot of people, they struggle to take action on like their goals and their dreams and their ambitions. And a lot of it comes from just not knowing what to do. Do I telling you everything that you need to do is out there. You just gotta find it. And then once you see it, don't question it, just do it. Like just, just take action. And you're gonna be so much further than anyone else who just sits there and ponders. That's something that I really have adapted this year is I just do I want to be a doer. Thinkers don't. Thinkers, they might like make wiser decisions, but they don't get further in life because they take so much time to think and ponder about their decision that they miss out on. They miss out not only on the potential opportunities that they have, but they also miss out on the now on, like, the present moment. Like, you're just spending it thinking and pondering. Like, just do it. Just do it and see what happens. What's the worst that can happen, really? But, you know, thank you guys for watching. I hope you guys found this video pretty valuable. And hopefully this inspires you guys to crush it this next year, because always going to be, you know, more and more opportunity. So E commerce is not dying, it's growing. And it's definitely something that's worth getting into you guys, for watching. And peace out.
