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Nathan Miller calls his e-commerce clients' customers directly to ask what they want. He has a VA compile phone numbers, then listens for patterns that shape marketing strategy. Most e-com brands skip this step and rely on Reddit instead.
Nathan Miller calls his e-commerce clients' customers directly to ask what they want. He has a VA compile phone numbers, then listens for patterns that shape marketing strategy. Most e-com brands skip this step and rely on Reddit instead.
One thing me and my creative strategist for this new brand that I'm starting have started doing that has really helped us understand our customers is literally just calling them. I had one of my VAs just make a spreadsheet of all the customer numbers, and we just call them and we ask them questions. And a lot of these people are starting to like have very similar answers. We're starting to notice patterns. And so now we have a much better image in our head, at least I do, of who my customer is, how to approach them, what they believe, and how we can effectively market to them. And I feel like this goes very overlooked in the e-com space. Obviously, we all know direct response is very important, but calling your customer and getting that direct feedback instead of just looking at Reddit and stuff, um, honestly is pretty insane. So right now we've completely just made a bunch of scripts based off this, made a bunch of concepts based off this. So I'm really excited to see those play out. But yeah, definitely call your customer.
