speedrunning a winning product (copy me)

What's going on, guys? Today we're gonna be speedrunning a winning product. If you don't know who I am, my name is Nathan. I do Shopify dropshipping. This is a store that I ran up last quarter, 4 to 3 million dollars in sales. I'm gonna hit a quick refresh for you guys so you know I'm legit. And also here is the Shopify plaque that I got with that Shopify sent me. So you guys know I'm legit. I'm gonna be showing you the exact methods that I used to find the product that I scaled to these crazy numbers. And I'm going to be walking you through step by step. We're going to show you the process and then I'm going to go and actually do some product research with you. So make sure you stay for the end of the video so you make sure you can actually see these potential winning products that, you know, one of you guys can take and run up. So I'm sure we're going to find plenty. But let's get straight into it. I go somewhere to find these products, right? So this is what I do. Usually I go to sites like Amazon, Kaylee Data, you know, you could even look at, you know, TikTok. You do the TikTok scrolling burner method, Alibaba. But what I like to use is Kayla Data, basically just to find all my products. It is getting a little saturated, but it still works very well. And once you get to Kayla Data, right, or Amazon or all these things, this is kind of what I checked for. So I check for one if I'm looking on Kayla Data, it needs to be doing 50k plus in revenue or around that because if it's not doing that much volume, there's probably not going to be that great videos. And that's honestly why Caelid is so nice, is because there's just videos right there for you. I also like to check and make sure that you know, it's doing a decent amount of orders on Amazon. Like you can see that there's some listings that have like 1k plus sold in the past month. If you find these products through TikTok, however, you know you can also use like websites like Shop Hunter to verify if they're getting any sales or not. So another thing is you also need to make sure it solves a problem. So why is it important for it to solve a problem? One, you want it to have a clear and easy, easy to sell, but a clear value. It justifies people selling More like it's got a lower ad fatigue, better longevity. Like if you're not selling, if you're selling gimmicky products, they're just not going to last long, they're not going to scale that high. And basically you're just kind of wasting your time, in my opinion. So that's why I've always looked for, you know, products that solve a problem. Here's this whole list. If you need to pause the video and read it to like, you know, obviously see more stuff, here you go. But the next thing I check for right after that, good UGC or viral video, right? So that is five to ten high quality videos that I can use for ads. You need this because it's easier, it's lower cost. You don't have to like pay for a bunch of editors, you don't have to pay for content. You don't have to pay for ugc which is a user generated content. So you don't have to pay creators to make videos for you up front. You can just use the videos that already are there. And so it's actually very, a very good way. Ads that have like the best content are the easiest to test, man, and they usually perform pretty well. So you know, obviously I wrote this out. You can look at that. Another criteria I look for is an AOV potential of 40 plus dollars. So AOV is average order value. So when a customer comes to your site and they spend money, it's like the average of all, like how much all of the customers, you know, spend, it's that average. So you know, if a customer sent, if you have two customers, two sales, one's $50, one $40. Your AOV is 45, for example. So you want to be selling products that are like around $40 plus, you know, that is including shipping. So it could be 35 with $5 shipping, for example. But you need this because one, Facebook ads are kind of expensive. You need a pretty high cost per acquisition, which is like a how much money you're willing to spend per customer in Facebook. It's just, it's a very competitive platform. So you need to have sell higher products. You can't be selling 15, 25, $20 products on Facebook and you know, be profitable without subscriptions. It's just not something that happens. So that's why we look for this next we look for proof of concept. That's going to be like trend validation. Why this is important confirms interest, healthy level of demand. It makes sure that it's not something that's on the decline that there's just not that much room for. Basically the way I do this is I use keywords everywhere. It's a Google Chrome extension. I'm sure there's some other ones out there. This is just what I use. And you guys will see this later when I actually go through this process with you guys. But I just, I check it really quick. You just search into Google. It tells you how much people are actually looking at this product up or this, you know, niche or whatever it is and just gives you a good estimate of how many people are attracted to this product. You can also use Google Trends, a really cool tool that is free to use and you just want to make sure it's got a nice, you know, uptrend on it, a rising interest. Next, after I do all of that, I do the competitor check. So how do we do this? We go to Facebook Ads library and we'll obviously be doing all of this later in this video. But just to run through it quick, it validates demand. If there's, you know, 10 plus brands running the same product, you know, okay, I'm probably not going to be able to compete in it. So it honestly saves you that some time and it saves you some money. So you're not just wasting, you know, wasting money on products that are already being like really, really ran out by multiple different brands. So that's kind of my thought behind that. And then if you also want to see if a brand is running this up, you can click on their page. I'll show you how to do this obviously in the tutorial, but you can click on their page, see how many ads they're running. If they're running 50 plus ads, that's usually meaning that they're scaling or that the product's working. And if you meet all these criteria or like 80, you know, 80 to 100% of this criteria, then you're ready to test the product. So and then this is kind of like a basic overview. We'll talk about markups and stuff later. But you want good content available, trending, you want that proof of concept on Caylo data. You know, want to see that it's doing good revenue, doing good sales wise on Amazon as well. And then you want to have a nice average order value and you want to make sure it actually solves a problem. So yeah, without further ado, let's actually get into the Speedrun. All right, all right, all right. This is where the fun begins. So here we are using my favorite platform to use Kayla Data and I know a lot of you guys think this is going to be super saturated. So it's. There's still a lot of good products on here, I'm telling you. So usually right off the bat, I ignore, like all these products that are just freaking printing, like doing a million plus. I kind of just ignore. I like to just really go down here and get into the. Actually, why am I doing this? I could just do this. Yeah. So go into this revenue section and I'll do like a max of like 150,000 and do a minimum of 50,000 just like that. And then also you can kind of play around with this. I like to put growing, but don't really need to. And this is, of course, in the last 30 days, so. So already we have some products here. And these products are gonna be a lot less saturated because they're not being ran up crazy. So this is an interesting product right here. This is like a long T detox thing. That's kind of interesting, but I wanna keep looking. Let's see what else we can find here. Okay. Shapewear is always, you know, shapewear is a huge niche. So many people sell in shapewear. It's very competitive. It's not my bread and butter. Personally. This product actually has a pretty good AOV. If it's 45 on here, then that means you could probably sell for above 50. And I'm sure the ads are pretty good, too. Wow. Yeah, that's probably some fire content right there, bro. Just freaking butt in the video. That's insane. But honestly, that's a pretty good product right there. I'm sure there's people probably already running this. Just shapewear is just something that you see a lot of beginners run up. So I'm gonna stay away from that for now. Here's some more shapewear. This is also a pretty cool product. Plus size, or is it swimwear? Okay, this is a really interesting product, actually, because one, you can kind of see the trends going up. Revenue, plenty of revenue. Right. We're happy with that. Let's look at the content. Actually, one piece that cinches that sort of content is fire. Okay. I'm a size 12P test. Okay, I'm not watching that. But anyway, like, the content, like this has a pretty good content. Let's cook. Let's click on it. See? Yeah, it's got plenty of videos. Like, it solves, like, a huge insecurity. Like, obviously, women who are buying, like, swimwear, they're showing off their body. Right. A lot of women are insecure about their body. So they want to have some sort of swimwear that is going to make them look good. This solves that problem. And it's actually for plus size women as well. This is actually a fire product. Like, I don't know if anyone's running this up yet. This is a fire product. Like, I. If I were one of you guys, I would run this up right now because this is actually insane. And like, you got to think about it. It's starting to get warm. It's gonna continue trending because summer is just around the corner. People are gonna start swimming. Like, this is a really good time to run this product. I'm telling you guys right now. And if we want to verify this, for example, plus size sculpting plus. Hold on, where's it called? Smart Sculpt Shaping Swimwear. Okay, we'll do shaping plus size. Plus size shaping swimwear. So we got. Okay, so yeah, like, similar product right here. Similar product right here. You can see it's got a ton of reviews. So it's definitely, you know, been doing some volume on this. This one right here already has 1k plus bot in the past month. So it looks like this product's selling pretty well. And it's not even like, what is it right now? It's March at the end of March. So it's just starting to warm up a little bit in most places. Let's see what the. So swimwear, obviously, that's kind of like the broader term you're going to look up in Google Trends to see. And I'm sure this is going to be trending especially. Okay, so this is more of like a seasonal thing. Yeah. Because it like peaks around here. Okay, let's do. Actually, I didn't even type it in. Right. Yeah. So as you can see, it just peaks during like June. Right. You can kind of see the trend here. It's honestly kind of going down, which is actually kind of a little concerning. Let's do plus plus size. All right. Same kind of thing. So like a little bit of a different vibe. What I'm getting from Google Trends. That's kind of interesting. I was not expecting that. But let's look up plus size swim where how many searches is getting? Oh, my God. Okay. Well, boys, this is a banger product. Somebody run this up right now. Did we have 135,000 monthly searches? That is insane. That's insane. There's probably so. And look at all these competitors, bro. They're selling it for like a hundred dollars, like $200. Like it's probably the same, like, some or similar product. Wow. Yeah. This is actually an insane product, guys. Like, I just found you guys a banger. So it's got good content. I know, because it's clothing. Clothing is pretty cheap, so you're gonna get that 3x markup, whatever. Google Trends says it wasn't doing well. But the search volume, that's why we do both. That's why we do Google Trends and search volume because you can see that there is a lot of interest in it. If it's over a hundred thousand, like, that is very good interest. So lots of, you know, lots of people buying an Amazon, Lots of people buying a TikTok shop. Now what we got to do is we got to see how many people are selling this already on Facebook. Ad library. Plus size swimwear. Okay. Swimwear, I think, is one word. So we're gonna go in here. I really love this. Again, we have adjustable colors to show you. Okay. So Bloom chick's already gotten. Oh, I love it. They have these lovely verte detail on the front. So you. Okay, so there are some brands here, right? Bloom Chicken. See? Oh, wow. Bloom Trick is a big brand. If they have this many likes, that means they're printing. So there is gonna be some competition, it seems like, for, you know, plus size swimwear, but for this product specifically this one, specifically this kind of style I've yet to see. So that is still something that you can test. Do I look like. Yeah, that's not even the same product. So. Okay, this one. Watch the magic. This is. Okay. Yeah, this. This person's already on it. Oh, is this a legit brand? Yep, it's a legit brand, and they're running on Facebook huge. Well, that's why we do the product research, boys, because this actually turns out to be a legit brand that's advertising Facebook. So this probably wouldn't be the best product to run now. And that's why we do the validation. That's actually hilarious. But don't worry, boys. We'll find some more products. Don't want to do that, because if you use these videos, they'll just take your store down. They'll send their lawyer to email you, be like, hey, took it down, so don't be doing that. But don't worry, boys. We will find more products. 100% on here. More shapewear. So much shapewear. Got some bottles. Liquid bands. What's up with the potato oil? You got good hair. I'm gonna get older.

Who's been balding since something that can.

Come with some to use. This stuff is put in my hairline. Massage it in and leave. Interesting. So this could be an interesting product to advertise. This is something that you could run subscriptions on as well, which basically means that it could be a printer. It's got some good content here. Although these types of content that are like. It's got like podcast and all this stuff in it sometimes I've seen that it's prone to getting taken down on Facebook, so you just need to be careful with that. But it's got good content. Let's see if the tan oil is selling on Amazon. We got him. Seems like it is. Yeah. 7K plus. Yeah. People are selling this like crazy. Go in here. Katana oil. Looks like we got this one brand I can't assign to try this oil. And it's like it's a different type of product. It's not like a dropper product. It's a different. So that's fine. Let's see. It doesn't seem like there's that many. You got this one brand, but they're selling a different kind of product. This is what will happen. See the lock. And this week they're offering kind of more of like a gel. So this is something that has potential and also we'll do the research with it. Wow. Yeah. So this is a huge niche. 500,000 monthly searches is crazy. So honestly, like, for the amount of competition we saw on Facebook, like, yeah, there's some people running similar products, but this could still be something that you could test and actually print with because the market is so big and we see that by that number right there. So that's pretty crazy. We can see if it's trending or not. This doesn't really matter for this kind of product, I don't think. But. But we can just check. Oh, yeah, yeah. This thing is trending. I mean, it obviously peaked last July, but maybe it's going to go back up again. Definitely a trending product. So that's another product you guys can look into. It is a supplement, but for supplements. They're honestly not the harder on. They're basically like any other product when it comes to sourcing and everything. So there's that. Let's continue vid portable TV thing. That's like a gimmicky thing. I don't really care. Sunglass sharing mist spray. Literally, my jaw dropped on my floor when I saw that. So I had a feeling it was one. My skin's hydrated and prepped. Yeah, I think that's I mean, that it could be good product, but it seems to me like it's a branded product. Shebang bong. Let's see what else we see here. Cameras, weaves. Nah, don't really see anything. I like on here and that's what I basically just keep scrolling, boys. And like, obviously I use Kayla did a lot. You can, you. You can literally like grab a bev and just sit on freaking AliExpress. Alibaba. Just scroll, bro. And just. Okay. The WI fi decided to keep working. So we are back. Let's continue looking. We got little gluco creatine. So this is like an interesting example of how you can use different angles. So, like, creatine, like, is super saturated, right? Like, so many people are selling creatine. It is a huge, huge niche and a huge, like, market. But this one, they're specifically targeting people who want to grow their ass. So, like, that's kind of how you can stand out. Just a little quick, quick little notice or a little thing I noticed there. Let's continue looking. A little hydrogen bottle. I don't want to give into all that. Handheld steam cleaner. Been 3 years since Clean it and I see that dirty. This is kind of cool easily. I mean, I don't think this is going to be a good markup. These products usually aren't, but that is pretty cool. Let's keep looking. So we got black seed oil. Now we can't be doing espanol ads. All right, boys. I just bumped it up 10,000 here. And by the way, when I go off this, like, revenue kind of like threshold, you don't have to do this exactly how I do it. You can kind of mess around. You can mess around with, like, past seven days. What I like to do, I like to, like, get into different things. Like, you can do that. You can even switch it over to, like, the United Kingdom and just kind of look around. You just want to keep looking in different areas and that will give you the best chance to find something. But I just bumped this up a little bit. I want to see if I can find any other cool products. Let's see. Probiotics. I mean, I know this sells really well on Facebook and stuff, but I know people are already running that up and it's very saturated. Let's see. We got an aquaclean duo water flosser. Okay. It's interesting. High AOV on this. $66. So, like, that's kind of interesting to me. Let's. Let's look at the ads and like, I Know water flossers in general. I know these are trending. Yeah, clearly a trending product. We search them up on Amazon. That's a terrible. I just typed in wrong 50k plus like people are buying these like crazy. So I don't really have to search in here, but we can do that as well. Probably gonna be a good amount. Yeah, great amount. So let's go in here and already like we kind of just validated this product. I don't know if we can check and see if people are running it or not. But first let's see what the content is like.

How is the Aquaclean duo better than a water pick? Well, I'll tell you, first thing I like to tell people is just the technology packed into it. So one of the things.

Yeah, one thing I already noticed is that it's like a better design, a cleaner design, it looks higher value and it's wireless.

I hated about traditional water flossers is that they use these water gun style fill up systems where you have this little hole, you gotta pour them in here and then you've got this little silicone straw that can get all moldy. Where Arles is a little bit different. So you actually can open this up and there is no silicone straw because it's built in here. And also easy cup fill up system. Super easy to fill up.

Next is if you notice there is.

Two different types of nozzles here. And that's because it's the first ever water flosser with two different motor modes. A soft motor mode and a high powered mode.

A high powered mode, that's not true.

But which is meant for flossing between your teeth. If you double tap to get into the slow motor mode, you can see.

Just how much slower that is. Yeah. So this content is really good. Like he's clearly like hitting all the right angles, all the right points. Also I believe that this is like a famous.

Like how is the.

I'm pretty sure this is a doctor or a dentist. I'm sorry, a dentist who has like a big following on TikTok. So maybe we look up water floss right here. Let's see. Yeah, dude, this guy. 15.2 million. So like this is actually a really cool opportunity guys, because you think about it. Where am I? That's the wrong. This guy has a huge following. He already has like credibility because he has this massive following. People trust him. So you throw him in an ad, it's going to perform that much better because it's coming from a reliable source. This Product is actually a pretty crazy product. I'm not sure what the markup is going to be on this. That's something that, like, you would have to go out and check. But this is a good product which is validated. They're selling like crazy. Let's see if this specific thing is selling on Facebook yet. And when it comes to Facebook, even if, like, someone's selling that product, you can sometimes beat them and simply just by being like, better with your ads, being better with like your website design and stuff like that. So these. Yeah, this is a conventional one.

Every time actively easier with fewer issues.

Conventional water Flosser. If you put water in the back of here, how many results we got? 590. Not a lot of people advertising on here. Not gonna lie. Coffee, $40 days on a single chart. Or that's a conventional one as well. I'm not seeing this product on here yet. This one's kind of interesting, but that's obviously still a different product. And like 590, is that ads. We got scrolled up. There's only 590 ads being ran from water flosser. And it's got 300,000 people searching it up monthly, bunch of people buying it off Amazon. And then you got this product that's got all these unique advantages that you're bringing to the market. Right. With a borderline celebrity dentist that you're advertising with. This is a really good product. This is like a crazy product. And this ad right here that's on crazy revenue, like, this is gonna pop like he's 900k or 900k views and that much revenue. That's insane. So I know this has a good AOV too. I'm sure you can find. I'm pretty sure that I've seen this on like CJ and stuff. You can definitely source this as well. Yeah, this checks all the boxes. So if I were you guys, for one of you guys, I would definitely run this up. But hopefully that kind of like gives you guys. We just. I don't know how long this took. We just like this product, it has a very good chance of popping off. A very, very good chance. It's about as good as chance as you have to pop off. The only things that could go wrong is like if it, for some reason it's, you know, super expensive to fulfill, which I just don't see happening. I don't see that this is a really good product. This is definitely potential to be a winning product. So, you know, you guys just saw my whole process. You saw what we did. Kayla Data we didn't do much Tick Tock. I think I deleted the Tick Tock tab but you can also scroll through Tick Tock to find even more content on like the specific products. So like kind of how I looked up Water Flosser, I went in there and saw that. But yeah boys, that's pretty much it. And we just found this product trending and it's got all those validation factors. Like I would if I were one of you guys up I would make, I would just rip those ads, make a site and literally print with this thing. Definitely a crazy, crazy product. So hopefully this kind of gives you a a good understanding of what I do when I want to look for products, how to do product research, how to validate them and how to know if they're good or not. So thank you guys for watching. Hopefully you guys got a great amount of value from this video and like always please, like please subscribe and peace bros.