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Nathan Miller argues that perfectionism kills progress in e-commerce. Launch product pages fast, test them, fail quickly, and iterate. Speed beats polish.
Nathan Miller argues that perfectionism kills progress in e-commerce. Launch product pages fast, test them, fail quickly, and iterate. Speed beats polish.
Perfection is the enemy of progress. It even talks about this in the Bible, and this is so applicable to e-com and dropshipping. Like, when you guys are testing products, yes, you should be doing it intentionally. Yes, you should be doing it, you know, to a good standard. But if you're spending time trying to perfect every single little detail, you're going to be left behind and you're going to be slower than other people. And the name of the game in e-com is 100% speed and failure. The faster you can put things out and the faster you can fail, the more context you have to learn from and the quicker you get actually better at e-com. So instead of actually like spending 50 minutes on your homepage, bro, just focus on the product page and get that thing out.
