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Nathan Miller says beginners waste time on Facebook ad architecture when a simple setup with one ad set delivers 95% of results. Focus on creative and targeting instead of campaign complexity.
Nathan Miller says beginners waste time on Facebook ad architecture when a simple setup with one ad set delivers 95% of results. Focus on creative and targeting instead of campaign complexity.
I wanna talk about is about your ad strategy. So people really overstress about media buying, and specifically what media buying is, is like your campaign setup, you know, how many ad sets you have, if you do flex ads or not. People really overcomplicate this, especially for beginners when you're new to Facebook ads in general. People really want you to believe that you need to do this complicated thing to get the max results. And sure, there are good ways to do it, but if you get the fundamentals right, it will get you 95% of the results, I guarantee you. And so I believe, as someone in my experience, The last thing I worry about is media buying. Obviously creating ads and stuff, that's a little different. It's a lot different. Those are super important. But when it comes to actually like my campaign structure and stuff like that, like, dude, I just slap up a CBO, maybe one ad set, and dump ads into it. Like, I don't overthink this stuff because it's not what's going to move the needle in your business. You're focusing on the wrong things.
