Nathan Miller argues Facebook Ads is the only platform serious DTC brands need, while TikTok is just for quick money grabs. After a year on TikTok, he switched to Facebook and scaled to $1 million in sales. He says ignoring Facebook means missing the biggest advertising opportunity for real growth.
Facebook Ads is literally the only advertising platform you will ever need in your life. And I know there's people out there who still try to do TikTok. TikTok's great. TikTok's for pump and dump stuff. You wanna build something real and something long-term, you're always gonna be running on Facebook. Every DTC brand in the world that is super successful is running on Facebook primarily. That is where the majority of their advertising spend goes to, and it's for a reason, okay? Because Facebook is just better than TikTok. It's been around longer than TikTok. Its algorithm is better. It has a bigger user base. It has Instagram and Facebook connected. That is Meta. That's Meta Ads. That's Facebook Ads, right? It's all the same thing. And so if you're not on Facebook and you're focusing on trying to do like Google or you're trying to do TikTok or all these other ones, like you're missing the biggest piece of the pie. And so my first winner was like on TikTok, for example, and I did some good revenue with it. But I know back then if I started with Facebook ads, I would have had, you know, probably a lot more revenue than I do now because I was— I had a whole year where I was doing TikTok. And as soon as I switched to Facebook, that's when I started doing like scaling stores to legitimately like $1 million in sales. You don't really see people doing a mil just from TikTok. It's always these pump and dump stores.
