Nathan Miller warns e-commerce sellers that hidden fees like Shopify's 2.8% per-order charge and app costs mask true profits, making a bookkeeper essential. He says popular tools like Triple Whale give misleading numbers. For product testing, find markets where demand is rising but supply is scarce or missing.
Getting a bookkeeper is so important. I have been in a spot where I thought I profited X amount of money in a month, and it turns out I profited a lot less. And one thing you'll find with a lot of people who do e-com is they kind of end up don't knowing where the money went because there are all these miscellaneous fees. There's, you know, apps and softwares, you know, there's Shopify's freaking percentage they take off every order. They take 2.8% off every single order you get. And so if you're using an app, if you're relying on an app like Triple Whale or like any of those, you know, True Profits or anything like that, it's not going to be accurate at all. And so I really want to make sure you guys know is when you're testing products, you should be looking at demand and you should be looking at, as old as time, supply and demand, bro. It's like one of the most universal things that we probably have learned in school. But basically your job as someone who's testing a product is to evaluate where the demand is and where supply isn't. Like, where are the combination of elements where you can see that there's things that are selling or that are trending or that are— the market's growing for, but there's not as many people selling it, or none, there's nobody selling into that market. That That is when you find winning products. That is when you find things that will just absolutely crush on day one, is when you hit that demand at the right time. And a lot of e-com and dropshipping success is timing.
