Nathan Miller uses his dating life as a case study in customer awareness. He spent months researching a woman's desires through FaceTime and forms, then repositioned himself to match what she wanted. He argues marketers should skip easy, discount-hungry prospects and target skeptical ones instead, which he says produce better retention and higher order value.
Quick question for the Ecom Bros, but what awareness level should you find your girl at? Because for my girl, she was definitely unaware, bro. I had to literally do so much customer research over FaceTime, figure out her desires, right? And then literally channel them and use them to kind of make me a better candidate and make her eventually like me. Um, and it took— it literally took months of doing it. Like, I did continuously do customer research forms, goldfish pipeline, and then literally just channel that, identify her as well. Like, if she's going to date me, this is what that means she is, because this is who I am, right? So I'm really curious, like, should you be finding— like, you shouldn't be finding a most aware woman. Like, you should not. Like, if a woman just needs a buy one get one free offer to convert on your offer, bro, like you shouldn't just not be indulging in that. I fully believe that. I think you should be going for the more skeptical ones because those are the higher quality and they have the highest retention and the highest AOV. Um, but yeah, let me know what you guys think.
