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Nathan Miller explains why there's no universal benchmark for cost per purchase. It depends entirely on your product, market, and margins. Stop comparing yourself to other industries and figure out what actually works for yours.
Nathan Miller explains why there's no universal benchmark for cost per purchase. It depends entirely on your product, market, and margins. Stop comparing yourself to other industries and figure out what actually works for yours.
This is an amazing question, not this doesn't make any sense. Completely product market dependent. There's not one cost per purchase that you should be going off of. There's unlimited factors that go into this. So if you're asking a question like this, you need to do a little bit more understanding about how this game works.
