Nathan Miller argues that zooming out to a longer timeline helps when you're frustrated. He shares his e-commerce brand that has strong metrics but hasn't scaled yet, and sees it as a huge opportunity requiring consistent effort. Obstacles, he says, are essential for growth.
Zooming out is probably one of the best things you can do for your mind. And what I mean by this is really giving yourself a bigger timeline. So whenever you're working on something and you're frustrated, right, it's because today was a bad day or this week you haven't gotten results or something like that. It's good for e-com, this could be for anything, right? If you just zoom out and realize that great things do take time, the day-to-day's up and downs and whatnot don't really matter that much. And that's something I'm starting to notice. Like, I've started this brand, um, a new brand pretty recently and it hasn't really kicked off just yet. Like, we've been doing pretty solid. The numbers look amazing in terms of LTV and everything, but it hasn't scaled yet. And so I've been kind of like, ah man, like, why am I haven't figuring this out? What's going on? But then I zoom out and I look at the bigger picture. I'm like, oh my God, this is such an amazing opportunity. I just need to continue proving a little bit every day and it's inevitable that I'm going to see success with this thing. And so that goes for anything in life and anything you're trying to accomplish. Just zoom out, bro. Just literally zoom out and reframe the pressure you have as, you know, a privilege. Because honestly, you have to go through problems to get to where you want. Inevitably, the obstacle becomes the way. That's what they talk about in, uh, like Stoicism, right? So if the obstacle is the way, then you're going to have obstacles. So don't be upset when you have them, but cherish them, reframe it so that you actually are grateful for them, and then get through them.
