You’re Closer Than You Think — Most People Quit Right Before the Breakthrough

Nathan Miller built an e-commerce brand with early promise but no breakthrough yet. He uses music and visualization to fight the negativity that builds during plateaus, picturing the feeling of winning. The breakthrough is usually just past where most people stop trying.
Chapters
So you're gonna get intellectual Nate today, but I've been trying to do this thing that's very hard, right? I'm in e-commerce, so I'm trying to start this new brand and I've been doing it for like over a month, right? And we're seeing some really good results, but we just haven't cracked that breakthrough. And I feel like a lot of times when you guys might even be seeing this in your own stores or your own businesses or whatever you're doing, a lot of times when we get caught up in, you know, not seeing the results we want, not seeing progress, or not getting the reward we want, we start to feel like sorry, but we also start I don't even know how to describe it. It's like a ball of negativity starts to form and it gets bigger and bigger the longer that, that time goes on, the longer we don't see any results, the longer we don't crack the code, right? And one thing just kind of popped into my head. I was literally just laying on the floor right there visualizing. Usually what I do, I just, I just listen to music, put on my headphones, and just try to picture the reward coming to me, picture my dream scenario, and really feel that moment. And when I was doing that, at the end it was amazing. I felt great, everything. But I had a realization that I want to share with you guys, and I think it's super powerful. I'm gonna make an analogy here. So for, for those that play pickleball, you guys, everybody knows what pickleball is nowadays, right? If you're playing pickleball versus, you know, a friend of yours that's like, you know, similar skill level to you, or somebody who's even better than you, right? When you beat them, you're gonna have a pretty good sensation. You're gonna feel good. You're gonna feel like, oh, I actually accomplished something. You're going to feel like it meant something, right? And that was actually meaningful.










