You’re Not Stuck — You Just Haven’t Hit Your First Win Yet

8 May 2026 · 1 min

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In this motivational talk, Nathan Miller addresses e‑commerce entrepreneurs who feel stuck. He explains that the hardest part of an online business is the initial 0‑to‑1 product discovery and testing phase, while scaling a proven product from 1‑to‑10 is comparatively easier. Miller emphasizes that success doesn’t require extreme, heroic effort like David Goggins; instead, adding a few consistent hours each day (3‑4) to a business can lead to significant growth. He credits the influence of mentors such as Jordan Welch and frames his own success as a result of being fortunate and guided by faith. The core message is that consistent, modest effort and persistence are sufficient to achieve breakthroughs in e‑commerce.

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Like, there's ups and downs, especially in e-com with like testing products and stuff. Like, yeah, it's hard. Like, it's hard. It's not easy. From 0 to 1 is the hardest thing in e-com, but going from 1 to 10 is much, much easier. So once you just find that product, however you can do it, once you find that one thing, like, you can take it so far. And so I'm just blessed, man. Like, I am so fortunate. And if God— God put these videos on my For You page and these videos on my YouTube so that I could see them, you know, growing up, like Jordan Welch and all that. And it's really possible. I just want you guys to know it's so possible. You don't have to be this David Goggins guy. Like, you could be yourself. You can literally be the same person, just work an extra 4 hours a day on a business, or 3 hours a day on a business, and you can make it work, bro. It doesn't take that much effort. Most of the guys you see out here that are doing these crazy numbers are Kaila ripping. They literally just rip a product off Kaila and ends up working, ends up scaling. So like, it's really not that complicated and it's not that hard. You just got to keep shooting.