The video explains Performia’s origins and evolution over the past four decades. Founder Martin Runo, a Swedish entrepreneur, realized in the late 1990s that personality testing alone was insufficient for successful hiring. He combined personality assessment with productivity testing, creating a comprehensive training system that teaches business owners and executives how to evaluate, hire, and develop employees. The system was moved online, allowing companies to administer their own tests, screenings, and reference checks. Early pilots were conducted in Russia, where thousands were trained and the process refined. Over more than 20 years, Performia has honed its tools and processes, promising that dedicated use of these methods can dramatically improve hiring outcomes, team productivity, safety, and workplace enjoyment.
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Performia really came about more than— its roots come from 40 years ago from the personality testing market. And our founder, Martin Runo, he's Swedish, and in the late '90s he realized that it's actually personality testing alone is not really the key to successful hiring. And he realized we had to bring together some sort of productivity testing as well as personality testing so that you get a more of a full picture on who should work in your organization. So in the late '90s, he actually turned the whole system around, and instead of offering, you know, services where screening was provided, he actually created this whole training system so that business owners and executives could much better understand people. They could pull apart and dissect all the ingredients of productivity, and then thus not only know how to hire the best people but also understand how to get the best out of people and not be surprised by how people operate or act and have a very good chance of being able to get the most productive, safe, and fun team they could get around them. So in the late '90s, he also basically started Performia, came from another business, and he put it on the internet so that basically people could not only be trained, but they could administer all their own testing and screening and reference checks and all the things that go in with hiring. He toured around and trialed the system in Russia. They trained literally thousands of people over a few years and refined the training and refined the process. And here we sit, you know, nearly 20 or more than 20 years later with this very refined journey that you're about to go on. So we wish you well. It's gonna be tough. It's gonna take dedication, but, you know, these basic tools and processes applied are gonna change your business forever.