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The video explains Performia’s origins and evolution over the past four decades. Founder Martin Runo, a Swedish entrepreneur, realized in the late 1990s that personality testing alone was insufficient for successful hiring. He combined personality assessment with productivity testing, creating a comprehensive training system that teaches business owners and executives how to evaluate, hire, and develop employees. The system was moved online, allowing companies to administer their own tests, screenings, and reference checks. Early pilots were conducted in Russia, where thousands were trained and the process refined. Over more than 20 years, Performia has honed its tools and processes, promising that dedicated use of these methods can dramatically improve hiring outcomes, team productivity, safety, and workplace enjoyment.

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