In this presentation, Negar Riazati of Performia introduces “Mission Hiring,” a proprietary screening system designed to place seasoned operators into small and mid‑size businesses so they can execute or revive the owner’s strategic plan. The talk outlines the common challenges business owners face—unclear or stalled strategies, limited resources, and the belief that hiring top talent is prohibitively expensive. Riazati argues that the solution is simple: find a capable individual who has already delivered strategic results elsewhere and embed them in the organization. She explains that such talent is more abundant than owners realize, that they are attracted to entrepreneurial environments where they can have direct impact, and that they can be compensated largely on performance rather than large upfront fees. The presentation emphasizes that Mission Hiring differs from traditional headhunting through a clever, data‑driven screening process, and that owners can choose their level of involvement, from hands‑on guidance to delegating full execution. The overall message is that by leveraging Mission Hiring, businesses can unlock growth, improve margins, recover from setbacks, and achieve strategic goals without massive capital outlays.
Chapters
Alright, thanks for your time to see this presentation. At Performia, we have a very special screening system that allowed us, it has allowed us to deliver a very special product to our clients, and that product we call Mission Hiring. And the idea of Mission Hiring is really to help business owners or allow business owners to be able to execute their strategy. Now, you know, some of you probably feel like you don't have a strategy or that you're not sure what the strategy is, or maybe the strategy is tucked away in a drawer or in your mind. Others of you have a very clear strategy and perhaps you're not executing it as fast as you'd like to. Or even the strategy, you've dulled it down because, you know, you put strategies in place and, you know, for some massive expansion or take advantage of opportunities or to go global, whatever it might be, but you've dulled it because you weren't sure. Or, you know, in the past you really haven't been able to roll them out at the pace you you really want to. And we found a solution to that. And, you know, that solution is quite simple, and that's find a person out there that's done, been able to execute strategies before, and put them in your organization. Let this person be the person that actually helps mold the strategy, helps make the strategy bigger than it is. Maybe it's a recovery you need even to get back to your strategy. Your strategy right now is this, I need to recover my business before it's taken from me. No matter really the circumstances, this strategy is working for our clients and can work for you as well. And you know, if you think about this, and when most people do when we first talk to them, it's like their idea is it's like, I'm gonna have to pay so much money to have this sort of person come and salvage my business, or so much money for this person to come and take us global, or double or triple our business, or improve our margin. And we have some clients that sit there and say there's no real improvement for our margin. It's impossible with the way the competitors are and the way the industry is and what's happening with our suppliers. And we're just, we're locked and stuck and there's nothing that can be done. We've done everything. And in all these circumstances, it's like we can show you how this strategy of our own that we're presenting to you to help you execute your strategy can actually solve those things. Those dreams you had when you started your business or the dreams you have now that you're wondering how to roll them out can become true. And you know, you may be one of those people that sits in your organization and knows exactly what to do to double or triple or improve your business a lot. But you know that it's you that's going to have to do the work for that. And you may have worked so hard on your business to get it where it is now that it's like it's just becoming a little bit You know, that decision of whether do I put more time and effort into my business or do I stay in my comfort zone and do the other things that I wanted to do, that I've been wanting to do in life and am doing perhaps. And so when you have the right machinery in place, things can happen. When you have the right person that can actually take your strategy or even give new ways on how your business can move forward, it's like new things can happen. Things that you thought weren't possible or things that you thought would be just way too much work or way too expensive. And it doesn't need to be expensive. Of course, if you bring a very capable person in your organization and they can actually, you know, create a lot of value for you, your shareholders, you know, even your team, your customers, of course they need to be rewarded, but they don't necessarily need to cost a lot of money upfront. A lot of businesses don't have big money to spend to bring someone in of the right caliber. But if you can actually get your mission right, if you can challenge the right sort of people, it's like you don't need to spend a lot of money up front to make this work. You absolutely need to reward this person to the point where it's right for them to want to do this job. But of course, those rewards will only come to them when they create that value. And you may even feel that it's like There's just not someone out there that can do the job. You know, you may feel that it's like because you've done everything that can be done in your company and you've taken everything to the limit and, you know, you have so many constraints to make things better or expand, you may feel it's like there's just no one out there that can do it. But, you know, when I fly, I look out the window. And when I look out the window, you see whole cities, you see whole nations. And what I realize when I look out the window is there's a lot of capable people out there. Like, the fact that we can run a society that's so— that expands and the systems work and people are safe, and, you know, we can build all this amazing infrastructure and, you know, we can build iPhones and different things. It's like you realize there must be a lot of capable people out there. And this is one of the things that we can access these people that aren't normally accessible. And we're not talking about headhunting, you know, we're not talking about doing anything, you know, extreme, but we have very clever systems that will get people that want to do your job, that want to come and execute your strategy, that you wouldn't really think would be interested in your business. What we know is that it's like those people that are very capable also really admire the bravery that entrepreneurs and business starters have. You know, these people that can actually build whole cities or they can take products into new areas and, you know, make them global or world-leading brands or products. Those people look at you as a business owner and go, wow, it's like, I don't know how you do that. But they want to come and they want to work for you. They want to be working— quite often they want to work in smaller organizations where where they have closer contact with the owner or owners of the business, where they have their own canvas and they can paint on it, and they don't have to sit in a large organization with lots of political constraints or political nightmares, and where they actually get rewarded for the job they do, not just from a monetary perspective but from a satisfaction perspective. And this is one of the keys to being able to succeed With Mission Hiring is having these people available. We're gonna go over in more detail how this works, how it's possible. The important thing to realize here is that you can pull those dreams, dust them off, and actually have them executed in real life. And it doesn't need to be you and all your hard work and all your effort and all your hours in a week to make that happen. There's people out there that want to Do it for you. There are people out there that they don't want to help you do it. They want to actually go out and they want to run with your ball. And all they need is a little bit of your guidance. And you can be involved as much or as little as you'd like to be. But their job is not to help you. Their job is to execute the strategy. So dream big. You know, work out what you thought would be impossible, or maybe once you thought was possible, now impossible, is actually possible again. So learn this process, embrace this process, and take it on.
