In this concise presentation, Negar Riazati, CEO of Performia Australia, shares three actionable strategies for individuals and businesses navigating challenging times. First, she emphasizes the importance of adopting a proactive, cause‑focused mindset rather than a reactive, effect‑driven stance, arguing that this mental framing determines future outcomes. Second, she urges companies to dramatically increase communication and marketing efforts—continuing to engage customers, audiences, and team members even if physical operations are limited. Third, she stresses keeping team morale high by ensuring safe, stable work environments and maintaining productivity, noting that production fuels morale. Riazati concludes with a call‑to‑action offering Performia’s upcoming team magazine on production to clients and prospects, inviting viewers to request a copy and encouraging likes, comments, and shares.
Chapters
Hi, my name is Negar Riazati and I'm the CEO of Performia Australia. Here at Performia, we partner with companies of any size and we take them through a journey that gets them hiring the right people and building very productive teams. The reason I'm talking with you today is because there's a lot of information out there because of everything that's happening and how we as individuals, leaders, and businesses choose to respond to these situations now is what is going to define what will happen to us next. So here at Performia, we've come up with 3 key messages that we feel are going to help you as individuals and as businesses cut through and come out the other side a lot more stronger. So first off, we all need to decide how we're going to respond to this situation and what our viewpoint is going to be. For example, are we going to be more proactive or more reactive? Are Are we going to be more cause or more effect in this situation? Because no doubt the easiest position to take in all of this is to go at the effect because there's a lot of things that are happening to us and it's going to get very, very difficult. But have you ever noticed even the same 2 companies within the same industries, how one has chosen to respond to some pressures and demands has come out the other side a lot more strongly because of how they chose to respond. So how you respond is going to be absolutely crucial, and this is the first step. You need to decide which viewpoint you'll take on because that is your mindset and it will define you moving forward. Number 2, you need to be communicating more than ever before. And by communication, we mean, you know, you talking to your customers, to your target audience, to your team members. Communication and marketing needs to be quadrupled and even more than that, especially at this time. You know, now some companies might choose to cut back on their marketing expenses and on, you know, how they're communicating. But even if you've been forced to close your shopfront, it doesn't mean you need to stop communicating. So get creative and find out all the different ways that you can communicate. Now is not the time to be a hermit crab. And number 3, now is the most important time to keep the morale of your team at its highest by keeping them productive, focused, and undistracted. And some of you might, you know, might go through a phase where you feel you've, you know, you might need to let some team members go, and sometimes people that you normally wouldn't wanna let go. And if you are in that situation, just have a think about, You know, is there any other way that you can get that team member producing and contributing so you can help them, keep them, but also help you get back on track? So there's lots of different strategies around this, and if you're unsure, give us a call and we'll help you brainstorm. But the key message is keep your team productive, busy. Of course, the first thing is make sure they've got a good area to operate from, that they're safe, stable. And then once that's all sorted, Keep them productive because one of the key messages we have at Performia is that production is the basis of morale. So that's the key way you're going to get your team productive and feeling happy. So just to summarize those key 3 points. Number 1, make sure you've decided on the viewpoint you're going to take. Will you be more proactive, more cause, and look at creative ways that you can overcome this situation? Number 2, make sure you're communicating more than ever before. And number 3, keep the morale of your team at its highest by keeping them productive. Now, as a final thing, I've got a gift for everybody, and this is our team's magazine, which is actually really exciting. It's the next issue, and it's all on production. There's absolutely golden articles in here, and we've got a copy for all our clients. If you're not currently a client but you'd love a copy, get in contact with us, and we'll work out how we can get a copy through to you. So, thanks for watching. I hope these 3 tips have been helpful. Like, comment, and share, and moving forward, we'll be sharing more helpful tips with you.
