Nicolas ColeCo-Founder Ship 30 for 30, Premium Ghostwriting Academy

10x Effort Can Get You 100x The Results #contentcreator #shorts

8 May 2026 · 1 min

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In this short monologue, creator Nicolas Cole explains a heuristic that dramatically more preparation time—such as spending 20 hours instead of 2—can vastly improve the quality of a newsletter or YouTube video. He emphasizes that the boost isn’t just in length but in the depth of ideas, the number of concrete examples, and overall polish. This higher quality can translate into exponential distribution gains, sometimes thousands of times more reach. Cole encourages creators with extra time to ask themselves what the absolute best possible newsletter on a given topic would look like, using that vision to guide their effort.

Chapters

What would be the quality difference between you spending 2 hours on a newsletter versus 20 hours on a newsletter? And I don't just mean like length of the newsletter. I mean like, what is the quality of the idea? How many more examples could you give them? This is one of those heuristics that is true across the board. You hear people talk about it a lot with YouTube, which is the difference between 2 hours of prep into a YouTube video versus 20 hours of prep into a YouTube video. You're not getting twice as much distribution. Sometimes you're getting 2,000 times more distribution because the video is that much better. And so I do think that if you have excess time, it's worth asking the question like, what does it look like to literally have the greatest newsletter on planet Earth on this topic?