Nicolas ColeCo-Founder Ship 30 for 30, Premium Ghostwriting Academy

99% Of The Time The Clients Simply Don't Know #business

13 May 2026 · 0 min

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In this brief monologue, Nicolas Cole argues that most clients lack a clear understanding of why they want a particular outcome. He advises service providers, freelancers, and consultants not to waste effort executing client requests that are based on unclear goals. Instead, he recommends positioning oneself as an educator and advisor: explain why the client’s proposed approach is misguided, present the correct method, and offer help in implementing the right solution. The core message is to prioritize client success through guidance rather than blind execution.

99% of the time when a client says, "I want to do this thing," they have no idea why they want to do it. You don't need to spend time and energy helping them accomplish something that they don't even know why they want it in the first place. You are so much better off going, "I want you to be successful. Let me educate you on the right way to do this." It would be more helpful to them to say, "That is the wrong way of accomplishing the thing you're trying to accomplish. This is the right way. If there's anything I can do to be helpful in you doing it the right way, I would love to."