Nicolas Cole responds to the claim that AI replaces ghostwriters by asking prospects to name the AI platform that handles weekly interviews, extracts insights, writes drafts, manages accounts, A/B tests subject lines, and incorporates case studies. The objection dissolves when you force specificity.
Why should I pay you when AI can just do all of this for me? You know, a nice cheeky clarifying question we can ask? That's crazy. What AI platform are you using these days that does all of these things? And then you pull up your OfferStack. You must know something I don't. What AI platform are you using that interviews you on a weekly call and then extracts the insights and then turns them into drafts and then posts them and manages your accounts and refines based on data and A/B tests the different subject lines and incorporates case studies from inside of your specific business? That's crazy. What AI platform? What platform are you using? You will watch this objection literally dissolve in your hands. People who say this don't actually know what they're saying.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
