AI Turned The Majority of Newsletters Into Commodities
In this monologue, Nicolas Cole argues that AI has turned information into a commodity, further eroding the intrinsic value of newsletters that once relied on exclusive insights. While information still holds some worth—especially for things people don’t know they don’t know—its value is diminished because AI can instantly provide it. To restore and even boost a newsletter’s perceived value, Cole proposes that the core offering must combine the information with a tangible, repeatable asset. He defines an asset as any concrete, collectible object such as a prompt, blueprint, checklist, cheat sheet, guide, or walkthrough. By pairing these assets with the informational content, the perceived value of each newsletter skyrockets, giving creators a new value proposition in an AI‑driven landscape.
