Nicolas ColeCo-Founder Ship 30 for 30, Premium Ghostwriting Academy

All Of Nonfiction Comes Down To These 10 Magical Ways

29 Apr 2026 · 1 min

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In this segment, Nicolas Cole presents a framework he calls the "10 Magical Ways to Expand Anything," arguing that every piece of nonfiction can be broken down into ten distinct value‑adding elements. He explains each element—tips, statistics, steps, lessons, benefits, reasons, mistakes, examples, questions, and personal stories—showing how they each provide concrete value to the reader by offering actionable guidance, evidence, motivation, cautionary advice, pattern recognition, reflective prompts, and confidence‑building narratives. The core claim is that incorporating these ten components into nonfiction writing maximizes its usefulness and impact.

Chapters

The value of any piece of writing can really just be reverse engineered into a simple list of things. And I like to call this list the 10 Magical Ways to Expand Anything. All nonfiction writing comes back to these 10 ways. If you give the reader tips on how to do something, that is valuable. If you give the reader stats that explain why they should or shouldn't do something, that is valuable. If you give them steps to accomplish something, that is valuable. If you give them lessons, like pulling the future forward, telling them things that they should know before they've experienced the thing that teaches it to them. Are valuable. Benefits— explaining why they should go do something in the first place, educating them is valuable. Reasons— getting them bought into why they should do something is valuable. Mistakes— knowing what not to do is valuable. Examples— give me pattern recognition, show me other people who have done the thing, that is valuable. Questions— what questions should I be asking myself, that is valuable. And some sort of personal story that gives the reader confidence— I did this, you can too, or this other person did this and you can too— that is valuable.