All Of The Money Is In The Follow Up
31 Mar 2026 · 1 min
0:47
In this concise video, Nicolas Cole explains why follow‑up messages are essential when reaching out to busy business owners. He describes the chaotic reality of a typical entrepreneur—constant Slack notifications, family interruptions, and other distractions—making it unrealistic to expect a single outreach attempt to capture full attention. Cole advises that follow‑ups should be polite, brief reminders (e.g., “just bumping this back up”) and that any irritation from the recipient reflects their own situation, not the sender’s approach. The core message is that consistent, courteous follow‑up is where the majority of sales revenue is generated.
