Nicolas Cole pitched a $10,000 ghostwriting fee at 27, then learned the client would have paid $30,000. He sees the same underpricing in his Ghostwriting Academy: writers charge $500 when clients will pay $5,000 or more. Confidence in your worth comes from repeated wins.
A story that I tell sort of often in our programs is there was a moment where I was pitching a ghostwriting client. I was probably 27, and we met in this restaurant in LA. He was hiring me to ghostwrite this white paper for a. For a crypto startup they were trying to launch. I remember going into the meeting being like, okay, how much should I charge? I mean, I'm going to throw outrageous number in the air. And I remember I mustered up the courage. I was like, I'm going to charge ten grand to write this white paper. And we were sitting in the meeting, and it all goes great. And then he goes, all right, so what's the damage? How much is this going to cost me? And at the last minute, I almost backed out, you know, but I was like, it's going to cost ten grand. And I, like, waited. And he looks at me and he goes, I just want you to know that I was prepared to pay three times that. But you already said the number, so ten grand it is. And I walked away from that meeting going, I have no idea how to value my value. And I think that's something where it doesn't matter. I see it in our ghostwriting academy all the time, too. We train ghostwriters to build and write these educational email courses for people. We go, you can sell this for five grand, no problem. No matter how many times we tell them, you can sell this for five grand. There's a large percentage of people who, the first time they pitch it, they can't even get the words five grand out of their mouth. They can't conceive of someone being willing to pay that. And it's usually only until you experience it a couple of times where you're like, wow, everyone's saying yes to $1,000. Maybe I should charge more, right?
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
