Two creators break down what goes into making a viral video. They discuss the props, visual design, and coordination required, revealing that the polished 60-second clip you watch took weeks of planning and a full team to pull off.
Someone like Hormozi just observing, like different seasons, like how his content has changed. The season where he had the most virality, all of the videos and everything that he was doing was extremely visual. Here's the blueprint to make your first million dollars. And he printed out a giant blueprint. You know, it's like there's this visual element that. That's actually the thing that I noticed takes the most time. It's very time consuming to be like, oh, I came up with one. Now I have to go buy props. I have to go travel somewhere. I have to go, like, put myself in a different environment.
That's why I'm most interested to learn about at the workshop. When there's a video that goes live, like, what, how many pieces or how many people touched that video? Who set up the props? That's probably one person that's like the runner. They're close with the script guy and the script guy is close with the, like, sourcers who pull 25 tweets about one topic or something like. Like, there is very clearly an aha. Ideal scene. That's all I'm trying to pay for right now. So from that event, it show me and I was trying to write this down to myself. It's like every time I see someone do something, I can pick it up quicker. I just don't know what I'm looking for right now.
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