Nicolas ColeCo-Founder Ship 30 for 30, Premium Ghostwriting Academy

Books Open Up A World Of Opportunities For Writers #books #digitalwriting

25 May 2026 · 1 min

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1:05

In this monologue, Nicolas Cole outlines two complementary ways to think about books as vehicles for content creation. First, he suggests treating ongoing content—such as weekly newsletters—as rough drafts that can be compiled into a book every six to twelve months, allowing creators to continuously build toward a larger work. Second, he describes the inverse process: taking an existing book and extracting its chapters into short-form pieces, long-form articles, or even a year‑long newsletter series, effectively turning a finished manuscript into a stream of reusable content. Cole emphasizes that self‑published authors retain full rights to reuse their material, whereas traditional publishing contracts often restrict such repurposing, making self‑publishing a more flexible option for content strategists.

Chapters

Books can be just about anything you want them to be. There's almost two different ways of thinking about books. The first way is you think of content that becomes books. So this would be like weekly newsletters, for example. If you start with the end in mind, your weekly newsletters can ladder up to a book every 6 to 12 months. So you can think of content always being the rough draft version or the in-progress version of your next book. So you can do this over and over again, but you can also do it in the inverse. You can take this book and reverse engineer content out of it. For example, I have these 3 books here. These are not just books. These are basically months and months of content that have just been organized into a book. And so once you have a book, you can extract shorts from it. You can extract long-form content. You could extract newsletters. If I wanted to, I could take every chapter from every one of these books and send them as a weekly newsletter for the next year. There's no reason why I couldn't do that because I already wrote the content. I own the content. It's a little different if you sign a publishing deal. Publishing deals and publishers don't like you to do that. But if you self-publish, you can do whatever you want with it.