Nicolas Cole argues that trying to serve everyone dilutes your effectiveness. Instead, identify one specific person and problem you solve well, then use the internet to find more like them. Review your best past clients to see who was easiest and most profitable to serve.
Where people go wrong with services is they take a service and they go, "I can help everyone." And in reality, in saying you can help everyone, you make your life a lot harder. It's so much easier to say, "I don't help anyone except this specific person with this specific problem." And then the internet's great at you finding all the people that are like that. I would just look at who have you helped so far and who was easy and who was profitable and go find more people like that.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
