This is a YouTube video titled "Charge a LOT more with this simple pricing shift" containing a monologue or single-speaker discussion from June 28, 2023, explaining pricing strategies related to selling information versus selling accountability and guaranteed financial outcomes.
Why are some of the most brilliant books you've ever read $20? Because it's just information. When you are selling information, it has to be lower ticket. But if you're selling the accountability or the outcome, specifically if you can guarantee a financial outcome, we're going to give you the skills to go make X number of dollars per month or per year. You can charge a lot more. When you're selling just the information, it's low ticket. When you're selling more of the accountability or the outcomes, you can charge more and more and more.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
