Nicolas Cole argues that higher prices actually close bigger deals. A high fee signals quality and makes prospects trust you more. Low prices trigger skepticism instead.
When you're pitching larger clients, charging more makes it easier. The price point actually says a lot about you, and there's a perception difference between saying I charge $2,000 a month versus I charge $7,000 a month or $10,000 a month because the price point implies you must be really great. Whereas the lower the price point, the more that they're like, why is this guy only charging me $1,000 a month? There must be some catch here.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
