This is a YouTube video titled "Cold Outreach Isn’t Dead, What You’re Missing." It features a monologue or talk where a single speaker discusses the effectiveness of cold outreach methods like email and DMs, emphasizing the importance of providing value and doing the work to succeed in these channels. The content is from January 19, 2025.
The goal is for someone to open that email. And like I read, I get cold pitched via DM and email every day, probably 20 to 50 times a day. And I read every single one of them because I try and keep my DMs clean and I try and keep my email clean. And the reason I don't respond to 99% isn't because I don't know who the person is. It's not because it's cold. It's because their message is not helpful. They are not educating me. They are not. They didn't do the work. Right. So I love. It's like when people are like, Facebook ads are dead. Email is dead. Cold outreach is dead. No, none of those mediums are dead, period. And they all work for people who do the work. Nice. Okay.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
