Nicolas Cole says commoditized marketing tactics like basic SEO get ignored because audiences have seen them everywhere. Instead, use obscure tools like educational email courses where you can teach people something new and stand out.
Oftentimes in marketing, people view this idea of most people not understanding what it is as a negative. I view most people not understanding what it is as a giant positive, because if you talk about basic SEO, everyone knows what basic SEO is, everyone understands that. And so as a result, you might not realize it, but it's like the moment they see someone writing about that topic, their eyes sort of glaze over because they're like, this is commoditized. Like, I've heard about this a gazillion times. But if you're talking about something that most people don't actually know what it is, don't view the unknown as a negative, view that as a positive. Because what happens is someone goes, "What's an educational email course?" And then now you have the opportunity to educate them. That is why I like it. I'm always looking for what are marketing mechanisms that most people actually haven't heard of or most people don't know that well. Because I view the masses not understanding as an opportunity, not a negative.
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