Nicolas Cole says creators should align their social media content with what they actually sell: books, newsletters, services. Morgan Housel does this perfectly, posting about money psychology to match his book. The more you drift from your core message, the harder it is to convert followers into customers.
Morgan Housel, the author of The Psychology of Money, when he writes social content that's related to the psychology of money, there's high congruence there. The content is the same as the book. It wouldn't be as effective if he was writing books like The Psychology of Money, but then his social content is like, here's nitty-gritty actionable ways to save money. Here's how to call up your cable company and negotiate a lower rate. Can you? Sure. But like, is it as effective as just doing more of the thing that you've already been writing about? No. You want the social content congruent to the newsletter congruent to the service you provide, congruent to the digital product. You can deviate a little bit, but the more that you deviate, the less congruence you have. And the less congruence you have, the harder it is to move people through that funnel or through that process.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
