Nicolas Cole argues that creators must spend more time making work than consuming it. Reading and studying improve taste, but only practice builds creative ability. If you consume more than you create, you're just getting better at consuming.
Chapters
Rule number three, Create more than you consume. So if you want to be a creator in any sense of the word, doesn't matter. If it's writing, music, art, painting, drawing, graphic design, doesn't matter. You should be spending more time every day creating than you are consuming. If at any point you are consuming more than you're creating, you are not creating. You are not being a creator. What you're doing is you're getting really good at consuming, and that's fine. You know, a lot of times people say, oh, I consume to study my craft, fine, but. But if you aren't combining that with a high output volume of creation, then all you're doing is just getting better and better at consuming. Your taste might be going up, but your ability to create is staying the exact same. So I am a very big believer. You know, as much as I love reading and studying literature and studying other writers, not a single day goes by where I am reading and consuming more than I am writing and creating.