A creator discusses why you should approach your work like a private equity investor, not someone waiting for guaranteed short-term returns. The key shift: stop hesitating to spend money on your craft because you can't see immediate payoff.
Because in the short term, we lack the clarity of, okay, well, what does that cost? What would be that cost? Over a year? Like, what is that investment? And how long do we anticipate? It's like thinking like a private equity firm. It's like, how long do we anticipate until we see a return on that investment? And because that requires three levels of questions. Deep, you sort of just default to, ah, let's not spend the money. And then the cycle repeats. And then we end up going, well, we'll just work hard.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
