Nicolas Cole argues that customers want faster results with less effort, not more features. Cutting unnecessary steps and presenting a clear, concise sequence to the desired outcome works better than adding extra content that creates confusion and dilutes focus.
Customers don't want more. They want more valuable outcomes faster with less work. It's really one of those things that's so simple that it's complicated. What is the real outcome that the person cares about? Everything else, all the other education, all the other learning, it's nice to have, but it actually is not the measure for success. The game is less, not more. Whenever I add more and more interesting things into a product or a program, it actually ends up confusing people because then they go, well, wait a second, do you want me to go left or do you want me to go right? You're presenting two different opportunities to me now. And really, the game of building successful education programs is about removing. Let's get to the heart of what you actually care about and let's remove every single tangential step. If you want this outcome, you have to take these 5 steps or these 8 steps, and I'm going to make each step as simple and actionable as possible for you.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
