Two founders discuss why motivation gets harder as a business grows. Early wins come fast, but mature companies need patience for results that take months or years. The gap between action and payoff tests whether you can stay committed.
The other thing about the slowly, slowly than all at once is I think the more mature I'm learning this is, just the more mature the business gets. Every decision you make, by definition, has a longer and longer time horizon. And so it's almost like as the business matures, you have to get more and more comfortable with postponing the dopamine, you know, because the. Once you're at certain. Like as you cross a certain milestone, the only thing that's going to move the needle is something that's further down the line because it takes longer to build something that actually is going to have an impact. And so to build something that actually has an impact is going to take longer, which means you go through longer, longer stretches of no dopamine, which is very different than when you're first starting something. Zero to one is dopamine. Like that day, you're like, I got to sail that day, you know? So it's just, I think as we keep growing, getting more and more, we might go through an entire year.
Right.
And it's restraining.
Where you're getting that dopamine from. It is the boring work. Because that's why I kind of put this in there. Is as we see things accelerate over the next month, we need to connect that to the effort we put in in January. And that's what's difficult.
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