This is a YouTube video titled "Does your Newsletter check these essential boxes?" containing a monologue or presentation focused on strategies for creating successful paid newsletters. The speaker discusses key criteria such as repeatability, tangibility, objectivity of outcomes, and pricing strategy to help writers attract paying readers. The content is instructional and aimed at newsletter creators.
If your paid newsletter can't check all four of those boxes, there's a very high likelihood that you are falling into the trap of I just want people to read my writing and pay me for it. Paid newsletter has to be infinitely repeatable. Paid newsletter has to be tangible versus intangible. You want to find ways to promise tangible assets in the digital world. Your paid newsletter has to be objective in terms of the outcomes that it helps people unlock. The more subject of the outcomes, the worse it's going to perform, I'm telling you right now. And then number four, your paid newsletter has to be price anchored to some sort of upside or helping the person mitigate some sort of downside. And I think this is one of the hardest things for, for newer writers to really wrap their heads around is it's almost like you have to go through this whole unlearning process and then sort of retrain your brain to not start from a place of I wrote it. Other people should care about it. You have to do the inverse. You should go, what do people care about? I'm going to go write that.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
