Nicolas Cole argues free work isn't just for beginners. He's done it for CEOs and companies he wants to invest in, using it to show his value, build relationships, and create future opportunities. It's a career-long strategy, not just a starting move.
I do free work all the time. I have ghostwritten speeches for CEOs for free just because I want to be able to cash in a favor at some point in the future. I have done free work for people I really wanted to work with and was like, "No, no, no, no, no, I want you to understand the level at which I can help you. I'll do it for free so that you get it." I have done free work for companies that I want to invest in. I've done free work for companies that I want to build a partnership with. I still do free work all the time. So, I really want to emphasize for everyone that the whole idea of, "If you want, get your foot in the door, just do a little project for for free, that is not just do that in the beginning when you have very little credibility or experience. That is a tactic that you can use for the rest of your career. And I still do it.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
