Nicolas Cole says writers confuse loving to write with being able to make money from it. Passion writing is like journaling. Making money from writing requires different rules and deliberate strategies, not just talent.
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One of the biggest mistakes that writers make is they go, "Oh, Cole, I'm just writing about this thing because I enjoy it." And then I go, "Okay, that's fine." And then 2 seconds later they turn around and they go, "Yeah, but why isn't it making me money?" You just picked 2 different things. Yes, pick something that you enjoy, but be honest with yourself about the fact that you want to monetize it. And if you truly do not want to monetize, that is closer to journaling. If you are like, "I just want to write something that I'm passionate about," fine, but like, that's borderline a journal. If you at all want to monetize, period, then you have to understand that you need to take specific actions and you need to do certain things in order to make money from that thing. There are different rules to the game.