DON'T discount your products like this

So many people will send one email and then go, oh, you didn't buy it for one email. Well, here's 50% off. Huge mistake. It's not price, it's always education. So the very last email in the sequence, this is for everyone who's gone through the entire sequence and still hasn't bought. You might go, hey, let's sweeten the deal just a little bit more. We really want you to take action. We would hate for price to be a barrier to entry for you if you sign up in the next 48 hours. Here's X percent off. So you would do a disappearing discount. And again, I can't emphasize enough. Everyone always races and they put the discount at the very beginning. And that is the biggest mistake you can make. You're leaving a ton of money on the table and you are really missing the point of these types of sequences. These are education sequences. These are not discount sequences. So the discount should be your absolute last resort. I think just generally when you default to discounts, you're training your customer base to go, well, you'll probably discount this later, so I might as well just wait around for it. What did that cost you? In the long run, the whole name of the game is all education.