This is a YouTube video titled "Don't Fall For This Shiny Object Syndrome Trap" containing a monologue or talk recorded in April 2025. The speaker discusses misconceptions about pursuing lucrative or easy projects, emphasizing the hard work involved and advising to focus on what excites you most. There is only one speaker, and no indication that Nicolas Cole is involved.
Over the years, I have trained my brain to hear certain things, and whenever I hear someone say, I could pursue this because it would be, like, more lucrative and wouldn't take up as much of my time, not true. And certainly not going to be true in the short term. Right? Or whenever someone's like, I could pursue this because then I can delegate it and it'll be really easy. Not true. All these things take an extreme amount of work. And so I think a better place to start is what are you most excited to build? Because it's going to be tiring.
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