How to get testimonials when you're starting out. Offer free access to early users, gather their feedback, and iterate your product based on what they tell you. Understanding your target customer comes first.
Want proof? Testimonials. The objection that I always hear what if I don't have testimonials yet? You shouldn't be building until you have first had a bunch of people go through your product for free. Because so much of this sequence is based on you really understanding who the person is that you're trying to help. And so what I would really recommend is build a V1, a very, very basic V1 of your digital product. I'm talking Google Docs and Loom videos. Then go find 10, 20, 30 people to go through it for free, then get all of their feedback, make a V2, and in exchange for them going through it, anyone who's happy and was like, hey, thanks for free access, I went through it, by the way. It actually was pretty helpful. Get testimonials. And if you do that upfront work, not only will you have testimonials for this sequence, but you will also have so much more content to play with for writing all of these emails, because you're going to have talked to your target customer directly and you're going to know exactly what to improve for the V2 of your product. So you need to go do that upfront work first.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
