This is a YouTube video titled "Don't provide every service possible." It features a monologue or talk from June 30, 2024, discussing ghostwriting strategies, emphasizing the importance of specializing in one type of service to maximize efficiency and earnings. The speaker shares personal experience about generating significant sales through focused ghostwriting of thought leadership articles.
Don't provide every service possible. I have generated over $5 million in ghostwriting sales and the vast majority of them came from one service ghostwriting 800 word thought leadership articles. Even though you can ghostwrite landing pages and emails and Twitter threads and YouTube scripts, my recommendation would be to pick one and get really really good at it. So good that you become the go to person for that specific type of asset because the more different services you offer as a ghostwriter the less efficiency you have. Writing thought leadership articles is very different than Twitter threads which is very different than scripting YouTube videos. And the mistake everyone makes and I did it too is thinking none of these are that hard. I can do them all. But even if you can do all these different services you have to recognize that you can't do them all efficiently. And as a one person business owner scaling your earnings is a game of efficiency, right? Getting more done in less time for the same or more amount of money.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
