Nicolas Cole argues that goal setting works only when you align actions with your actual constraints: time, money, and attention. Generic tactics fail because they ignore what you can realistically do. Before making a plan, assess your real limits to know if something is actually a priority or just a wish.
Whenever you're trying to set some sort of goal or build something inside of a business, there is never a shortage of things that you can do. The question isn't what are the things that are possible? The question is what are the things that are possible relative to the constraints of your life? Like, it's not helpful if I go, hey everyone, here's a tactic that you should go do. It's just going to cost you 5,000 hours and half a million bucks. That's not helpful. It doesn't work in the context of your life. And so I feel very strongly this is a really important point when it comes to like setting priorities. For yourself, you need to start with what are my constraints? Before we list through and go, you know, here's 20 different things that you can do, you have to first be honest with yourself and go, what am I actually operating within? Because anyone can say it's very easy to sit down and, you know, write your goals. You can sit there and come up with 20 things that you can do, but it has to sit in the context of, but how much are you actually going to prioritize this? Is this even a priority at all? Or is this just something that you're like, yeah, yeah, I'm sort of thinking about it.
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