Nicolas Cole explains why wealthy CEOs wrongly fear that free content kills paid sales. He walks them through the logic: giving away five free emails won't eliminate demand for what you're actually selling.
I'm not making this up. I cannot tell you how many 8, 9, 10-figure entrepreneurs and CEOs I have had to sit down and slowly explain the concept of giving something away for free to. Very rich, very powerful, very smart people who are like, "Yeah, but Cole, if I give away this much information in 5 free emails, no one's going to want to buy our product or service anymore." And I got to sit there and start at the beginning and very slowly explain to them why that is a faulty belief and why that is not true.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
