Nicolas ColeCo-Founder Ship 30 for 30, Premium Ghostwriting Academy

Every Successful Newsletter Does One Of These Three Things #contentcreator #newsletter #tips

17 Jun 2026 · 0 min

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0:29

In this concise segment, Nicolas Cole outlines three timeless principles that underpin successful newsletters and, by extension, any content asset across industries. He argues that effective assets fall into three categories: (1) tools that save the audience time, (2) highly specific or advanced educational content that is difficult to find elsewhere, and (3) curated recommendations that spare the audience from sifting through overwhelming information online. These principles serve as a repeatable framework for creators seeking to build valuable, trust‑building assets.

What are the timeless principles that are applied to every industry? The 3 I come back to over and over and over again: How do I build assets that solve for time? So I am saving you time. How do I build assets that give you some sort of advanced or unique or highly specific education? How do I tell you how to do something that maybe is harder to find elsewhere? And lastly, how do I curate recommendations for you? Because you could ask the internet, but like, I gotta parse through a ton of information, right? So I would rather just trust you. What do you recommend?