Nicolas ColeCo-Founder Ship 30 for 30, Premium Ghostwriting Academy

Everyone Is Sleeping On This Platform In 2026 #content

26 Apr 2026 · 1 min

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In this solo segment, Nicolas Cole argues that Pinterest is an overlooked yet powerful marketing channel. He highlights that the platform attracts a highly valuable demographic—women aged roughly 30 to 60—who control household budgets, have strong disposable income, shop online frequently, and actively seek solutions to personal problems. Cole suggests that creators should leverage this audience by pairing written or video content with images or infographics and publishing those visuals on Pinterest, the second‑largest image platform online, to maximize reach and engagement.

Chapters

I think Pinterest is a sleeper platform. It's one of those platforms that is so big and most people just don't talk about it. And also Pinterest ends up attracting one of the most valuable types of consumers in the world, which is early 30s, starting at early 30s up to, I don't know, 60s, middle-aged women. And that is one of the most valuable demographics, period. Every marketing statistic ever is like, they're the ones who control the household budget, they're the ones who are most likely to shop online, they're the ones with the most disposable income, they're the ones that are trying to find solutions to their problems. So as a result, I think it is a total sleeper platform. It's something I'm thinking about a lot is if you're going to take the time to write something or make a video, you might as well find a way to pair it with some sort of image or infographic. And if you're going to take the time to make an image, why wouldn't you post it on the second largest image platform on the internet?